“I am” as a public show: visual components in the politics of identity
Abstract
In this article the main author’s scientific interest is focused on the specificity of the modern type of subjectivity, which is included in the field of mass-media culture, visual, but not verbal in it’s nature. The visual environment today sets a common communicative space and an appropriate sense of identity. In this case, the interest causes not so much the identity, as practices that are used for a designation of the «I» by participants of social interactions, with emphasis on the significance of the visual component. Substantiates the idea of the desire of an individual to turn his «I» in a public show, to make his private life like a kind of goods and spectacle, to demonstrate his «happy self» to the world (screen new media in this sense is very comfortable area) – is a form of personal expression which is designed to draw attention to the personal «I» on the basis of catastrophically decreasing volume of real social relations. This is a consequence of the deficit of subjectivity is experienced by young people in such a strategy of self-presentation as «I-for-other» with the focus on idealization of aesthetic experience and the affective side of social existence
References
Bauman, Z., Donskis, L. (2014), Moral Blindness: The Loss of Sensitivity in Liquid Modernity [Moralna slipota. Vtrata chutlyvosti u plynnii suchasnosti], trans. from English, Spirit and letter, Kyiv, 280 p. [in Ukrainian]
MacCennell D. Empty Meeting Grounds The Tourist Papers / D. MacCennell. – London, New York Routledge, 1992. – 346 p.
Eco, U. (2007), Turning Back the Clock: Hot Wars and Media Populism [Polnyi nazad! «Goryachie voiny» i populizm v SMI], [Text], Eksmo, Moscow, 592 p. [in Russian]
Bondar’, R. (2013), “How to lead the youth with “chimerical consciousness” [“Kak rukovodit' molodezh'yu s “khimerichnym soznaniem”], Comments, No.41, October 25, 2013. [in Russian]
Gornykh, A., Usmanova, A. “Internet aesthetics and visual consumption: to the question of the nature and specifics of the Runet” [“Estetika Interneta i vizual'noe potreblenie: k voprosu o sushchnosti i spetsifike Runeta”], Control + Shift: public and personal in the Russian Internet: collection of articles, edited by N. Kondratova [Control + Shift: publichnoe i lichnoe v russkom internete: sbornik statei], New Literary Review, Moscow, pp. 275-298. [in Russian]
McQuire, S. (2014), The Media City: Media, Architecture and Urban Space [Mediinyi gorod: media, arkhitektura i gorodskoe prostranstvo], Strelka Press, Moscow, 392 p. [in Russian]
Zolotarev, E. (2013), “If privacy is an anomaly, can we defend it?” [“Esli privatnost' – anomaliya, smozhem li ee otstoyat'?”], available at: http://www.computerra.ru/88723/privacy-is-anomaly/ [in Russian]
Kosterina, I. (2008), “Publicity of private diaries: on the identity in the blogs of Runet” [“Publichnost' privatnykh dnevnikov: ob identichnosti v blogakh Runeta”], “Emergency ration”, No.3 (59), available at: http://magazines.russ.ru/nz/2008/3/kol7.html. [in Russian]
Miller, K., Shepherd, D. “Keeping an online diary as social action: genre analysis of blogs” [“Vedenie onlain-dnevnika kak sotsial'noe deistvie: zhanrovyi analiz blogov”], available at: http://sociologist.nm.ru/articles/miller-shepherd.htm [in Russian]
Koretskaya, M., Savenkova, E. (2012), “Habitus and subjectivity: the experience of living history in the TV project “Manor of the Edwardian era” [“Gabitus i sub"ektivnost': opyt zhivoi istorii v teleproekte “Usad'ba Edvardianskoi epokhi”], E. Ivanenko, M. Koretskaya, E. Savenkova. Constellation of the Gorgon (essays on media effects) [Sozvezdie Gorgony (esse ob effektakh media)], Aletheia, St. Petersburg, pp. 256-284. [in Russian]
Gofman, I. (2000), Presentation of self as other one in everyday life [Predstavlenie sebya drugim v povsednevnoi zhizni], Kanon-Press-Ts, Moscow, 304 p. [in Russian]
Zhizhek, S. “Wikileaks”, or when our duty is to unmask” [“"Vikiliks", ili kogda sryvat' maski nash dolg”], available at: http://russ.ru/Mirovaya-povestka/Vikiliks-ili-kogda-sryvat-maski-nash-dolg. [in Russian]
Boltanski, L., Chiapello, E. (2011), The new spirit of capitalism [Novyi dukh kapitalizma], New Literary Review, Moscow, 976 p. [in Russian]
